Disgraced financial institutions Merrill Lynch, Bank of America, Morgan Stanley and SmithBarney were all hours from keeling over last fall.

That hasn’t stopped them from publishing gaudy, chest-thumping ads about their own greatness.


Since the coming together of Bank of America and Merrill Lynch1, we’ve emerged as a business of strength2, size and capability. Our two top-tier3 firms are now one financial powerhouse4, offering you an unrivaled range of financial solutions, and the ability to more efficiently structure and close deals5. In fact, we’re already doing just that with leading companies and institutional investors around the world. Our aim is clear: To continue delivering on the great potential of our union by helping to grow businesses like yours. And in doing so, build a shared prosperity for the future6.

  1. Thanks to an illegal shotgun marriage involving secrecy and corruption at the highest levels of the government.
  2. Please don’t make us mark to market because then we would be insolvent!
  3. Top tier firms in banking often need explicit and implicit bailouts…
  4. Dutifully leeching off the taxpayer…
  5. Do you have any deals?  Please let us know we are hurting!
  6. (Tear rolls down cheek)  Fin.


This ad is just bizarre.  Standing on a ladder with binoculars in the middle of nowhere?  Well, you convinced me…

Please… take my money, charge me fees for your “research” and let me benefit from your years of experience.  Oh. Wait.  Nevermind…

Takeaway: Merrill Lynch, Bank of America, Morgan Stanley and SmithBarney are only standing today because the taxpayer had to bail them out.  Their scorn is well-deserved.

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One Response to “MorganStanleySmithBarney Ad”

  1. pajamadeenNo Gravatar on July 31st, 2009 12:24 pm

    The emperor has no clothes springs to mind as well.

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